Why LifeTrail?

A Revolutionary Approach to Fitness for Active Older Adults

Reaching Older Adults
According to the population reference bureau, by the year 2030, approximately four out of ten Americans will be age 50 and older and by the first half of this century, U.S. statistics show that the percentage of people over the age of 65 will increase from 12 to almost 20 percent. As people age, they are more susceptible to health challenges. But adults who remain active are able to keep or maintain strong heart muscles, lower their blood pressure and enjoy better mental and emotional well-being. LifeTrail’s outdoor fitness equipment is designed with the aging individual’s physical limitations in mind.

Life Expectancy/ Population

• American's life expectancy hit an all time high of about 78 years in 2003
• There are approximately 13 million people age 55-59 but in 5 years there will be almost 17 million
• There are approximately 10.5 million people age 60-65 but in 5 years there will be almost 13 million
• The growth of the adult population over 65 is occurring even more rapidly

Changing Demographics

• 40% of the population is now over 55 years old
• The number of children under 5 will decrease by 3% in the next 5 years